enterprise and beyond.
A leader in storage innovation sought to expand into the enterprise storage market, requiring a fresh approach to resonate with this distinct audience. To address this, a new brand identity was developed, anchored by a cutting-edge digital experience in the form of a microsite.
My role
Lead UI Designer
Services
Wireframe
Content Priority Planning
UI
Prototyping
The brief
The microsite needs to seamlessly balance innovation with the brand's established trust, ensuring continued loyalty from its existing customers. Working collaboratively with the Creative and Art Director.
Key objectives
To appeal to an enterprise audience
Inventively incorporate new brand elements
Source supportive imagery to enhance the new visual style
Position the client as an innovator by incorporating thought leadership content, experience and validation
Make sure the IA of the site is intuitive and easy to navigate.
“I cannot thank you enough for all the work that you’ve done to make this happen – from start all the way to the finish line. WE now cannot be unnoticed and will come out of shadows of being a component inside or hidden behind other brand labels, to a brand that has a product which can now be bought directly. This would not have happened without you and your amazing creativity, timelines, flexibility, and tireless dedication!!!!”
Head of Marketing Communications